美婚纱协会放大招,外贸婚纱行业一片腥风血雨

个人随笔 Alan 5年前 (2016-01-24) 2453次浏览 0个评论 扫描二维码

美婚纱协会放大招,外贸婚纱行业一片腥风血雨

近日访问多家外贸婚纱电商独立站都会跳出这张图,这并不是黑客行为,而是美国婚纱协会通过法律手段进行的维权。据悉,这次被集体起诉的网站共有两千多家,其中知名企业踏浪旗下的tbdress.com(Alexa全球排名八千多名)也名列其中。

众所周知,衣服类产品在中国对外出口占有相当大的比重,而且利润越来越薄,笔者就知道很多几万UV的网站实际并不太挣钱,整个产业十分地的不健康。婚纱礼服虽然在各平台上也有一些卖白菜价的二货,但总体而言,利润还是比较高的,隐藏着不少“土豪”。

每年美国婚纱协会都会想出一些方法来和这些中国卖家进行博弈,小到DMCA投诉,大到PayPal直接封号,曾经就听闻有人PayPal账号内的几十万美金被冻结。而今年这种规模的集体起诉还是首例,当然踏浪这种级别的公司公关还是比较及时的,今天网站已经可以正常访问了,其它企业或个人就没有这么幸运了。

这次采取的措施是直接回收域名,而且并不像之前业内人士所说的只回收.com域名,可以看出.co.uk也并未能幸免。

其实这次事件所反映出的问题并不仅仅是婚纱行业,很多国内做外贸的都存在类似问题,就是企业不拥有自主研发且有竞争力的产品。随着国内人工成本的上升我们的成本优势早就不比从前,很多人已经意识到了这个问题并走在了前面,但是要振兴中国的外贸需要整个产业链都刷新思想共同进步。

 

以下是Godaddy所发送的邮件告知内容:

Please be advised that the American Bridal and Prom Industry Association, Inc. and other plaintiffs have filed suit against you and other defendants for operating websites in violation of federal trademark and copyright laws. A copy of the Amended Complaint and Summons are attached to this message.
On January 13, 2015, the Court granted Plaintiffs’ Ex Parte Motion for a Temporary Restraining Order.  A copy of this order is also attached to this message.
A hearing before the Honorable John Robert Blakey is scheduled for Monday, January 25, 2016 at 9:45 a.m. in Room 1725 at the U.S District Court for the Northern District of Illinois located at 219 South Dearborn Street, Chicago, Illinois 60604.  Plaintiffs’ will be seeking a Preliminary Injunction Order at this hearing. The following documents are also attached to this message:  (1) Motion for Preliminary Injunction; (2) Memorandum of Law in Support of Preliminary Injunction; and (3) Notice of Motion for Presentment of Motion for Preliminary Injunction.
Additional information for this case can be found here:  http://legalnotification.counterfeittechnology.com/notification/not-rated/abpia-116-cv-23/
附上本次被封的所有网站列表
16 Amended Complaint.pdf
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