Facebook广告总结

电商经验 Alan 6年前 (2015-04-20) 6185次浏览 0个评论 扫描二维码

Dynamic Product Ads

The steps for creating a Dynamic ad are:

  1. Create a Product Catalog
  2. Create and Schedule a Product Feed
  3. Create a Product Set
  4. Set up your Custom Audience Pixel or App Events
  5. Create a Product Audience
  6. Create a Dynamic Ad Template
  7. Create a Dynamic Ad Group

通过https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting这个Chrome插件可查看Facebook的Pixel代码加载是否正常,Alan在测试时在结账页出现了”pixel did not load facebook”,这是由于没有合并初始代码和订单额上传代码,当然出现这个问题时也可能是由于其它问题。

https://developers.facebook.com/tools/

Remarket to your website visitors

广告一方面是为了获取新客户,另一方面也在于维护老客户,Facebook的Remarketing可以针对网站现有访客进行再营销,以提高转化

  1. 进入 Adverts Manager
  2. 点击左侧导航中的 Audiences
  3. 点击Create a Custom Audience按钮
  4. 在弹窗中选择 Custom Audience from your Website.
  5. 查看并同意Terms and Conditions
  6. 在网站上添加代码

Facebook广告总结

Text may not take up more than 20% of the space in your image.

Advert reviews may take up to 24 hours, but are faster in a lot of cases.

It may take up to 72 hours for your account to be updated with the final cost of your adverts.

Clicks to Website: Links – Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text. See how much text is on your image.

 

Clicks to Website: Multi-Product- Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Image size: 600 x 600 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text.

For more:https://www.facebook.com/business/ads-guide/

  Recommended Image Size
Clicks to Website 1,200 x 628 pixels
Website Conversions 1,200 x 628 pixels
Page Post Engagement 1,200 x 900 pixels
Page Likes 1,200 x 444 pixels
App Installs 1,200 x 628 pixels
App Engagement 1,200 x 628 pixels
Local Awareness 1,200 x 628 pixels
Event Responses 1,200 x 444 pixels
Offer Claims 1,200 x 628 pixels
Video Views 1,200 x 675 pixels
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